From genuine high-cost designer clothing to proliferating diffusion lines of street wear; from delicious premium foodstuffs and beverages supported by incredible multimillion-dollar ad campaigns to sharp new snacks; from heavyweight investment vehicles to quick-and-easy super saver credit tools; there have never been as many consumer labels to choose from.

But therein lies the problem: which brands do you choose? The brands you wear and consume and purchase say more about you than you might realise. In fact, in this marketing-driven world, it's fair to say that you are what you buy!