Today the group has more than 250 members in seven countries. Many members have successfully returned to society and are now leading active, engaged and meaningful lives. They're living under new names, with new friends and new jobs, and are able to engage with other human beings without instinctively calculating their Lifetime Customer Value or using the word 'Product'. They are making amends, keeping promises and sharing their experience. It's a beautiful thing.

As former marketing types themselves, ARME members are well aware of the public's ignorance of and lack of interest in the consequences of rampant consumerism. They know what the average consumer is up against in terms of being duped, deceived and conned into buying stuff they don't want or need.

Having lured consumers in with promise of participating in an online focus group, "It's all about you.™", ARME has also created a website outreach plan. In the form of a 12-month, 12-step course - The Twelve Step Recovery Programme of Recovering Consumers - to help individuals overcome their consumer addiction, breaking the cycle of dependency in which so many of us find ourselves. Click below to join the programme and start Recovering NOW!