How do we do it?
It may sound obvious, but successful campaigning comes from working out exactly what you want, and keeping after it until you get it.
But the really important things are:
1. Knowing who to put pressure on
2. Getting as many people involved as possible
3. Doing positive and useful things, in a co-ordinated way
1. Knowing who to put pressure on
2. Getting as many people involved as possible
3. Doing positive and useful things, in a co-ordinated way
Who do we put pressure on?
The answer is: powerful people. This means individuals who are in a position to make the changes you want - leaders and decision-makers within governments, international institutions and global businesses.
These are the major players who set the policies and devise the strategies that affect poor countries the most. Once you know who the decision-makers are, it's a matter of showing them that enough people out there want them to do things differently, and lobbying them until they make the changes. No-one can go in the face of public opinion forever.
These are the major players who set the policies and devise the strategies that affect poor countries the most. Once you know who the decision-makers are, it's a matter of showing them that enough people out there want them to do things differently, and lobbying them until they make the changes. No-one can go in the face of public opinion forever.
Getting involved
The more active support a campaign drums up, the harder it is for politicians and business leaders to ignore you. That's because they ultimately rely on public approval to keep their jobs, even to run successful operations, whether that means an elected government or a company selling fizzy drinks.
These decision-makers answer to us
In other words, these decision-makers answer to us - as those who vote for them, as those who buy their products or hold their shares. This makes us powerful.
Everyone can do it...
Everyone can do it...
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